New Data Indicates the Impact of NIL on Student-Athletes Isn't What You Think

From my NIL Research Poll from the Summer 2024.

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Using my NIL Research Poll, I recently surveyed over 1,100 college student-athletes and high school prospects to get a pulse on how NIL has and has not influenced their daily lives.

Time Management: A Delicate Balancing Act

The survey results paint a picture of student-athletes grappling with time management in the NIL era. Over half (54%) acknowledged that NIL has impacted the time they dedicate to athletics, academics, and personal pursuits.

18% strongly agree that they've had to make substantial sacrifices and adjustments to their schedules to accommodate NIL activities.

This highlights a need for universities and high schools to equip student-athletes with the tools and NIL education necessary to effectively navigate the demands of NIL while upholding their academic and athletic commitments.

Financial Well-being: A Double-Edged Sword

The financial benefits of NIL are undeniable, with 60% of respondents affirming that it has improved their financial situation - to some degree.

However, a closer look reveals a more nuanced picture. Only 24% feel a true sense of greater financial independence or security.

This underscores the importance of financial literacy programs tailored to student-athletes. By educating student-athletes about budgeting, investing, and long-term financial planning, schools can empower student-athletes to maximize the benefits of NIL while mitigating potential financial pitfalls.

Team Dynamics: A Surprising Resilience

One of the most noteworthy findings in my surveys have been the minimal disruption of team dynamics reported by student-athletes. A resounding 90% disagree with the notion that NIL has negatively impacted their relationships with teammates or created divisions within the team.

Concerns about jealousy and resentment are similarly minimal, with only 6% agreeing with such sentiments.

This data challenges the prevailing narrative that NIL inevitably leads to discord among teammates and suggests a surprising resilience within team environments.

Data on NIL’s Impact on: Mental Health, Athletic Performance & Motivation, and Overall Satisfaction…

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