NIL x Social Media
Proprietary data and expert insights to explain the latest NIL developments.
SOCIAL MEDIA IS A POWERFUL FORCE AMONG NIL ACTIVITIES
Although brands are continuing to expand how they are activating student-athletes, social media remains the main tactic in nearly 80% of NIL partnerships. That percentage has been slowly contracting each month since its high of 90% about a year ago.
The good news for brands is that student-athletes are…
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