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Student-Athletes vs. Professional Social Media Influencers

Student-Athletes vs. Professional Social Media Influencers

Bill Carter's avatar
Bill Carter
Apr 16, 2023
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Student-Athletes vs. Professional Social Media Influencers
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Read time: 2.5 minutes

I’ve been studying data I’ve collected about social media, influence, and the role that each plays in NIL.

I posted something on my LinkedIn (if you don’t already, please follow me there) and got so many responses that I decided to provide more data here.

To begin, it’s en-vogue these days to refer to student-athletes who participate…

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