NIL/edu

The NIL Influencer Formula

How Brands Find Student-Athletes and How Schools Can Help

Jul 7 • 

Bill Carter

30

June 2025

NIL Doesn’t Reward Talent

For most student-athletes, NIL is about committing to social media

Jun 24 • 

Bill Carter

33

NIL & COACHES

New NCAA education requirement is a big opportunity

Jun 1 • 

Bill Carter

5

May 2025

From NIL Deals to Post-Graduate Jobs: The Power of Personal Branding

Why Building Your Personal Brand Now Pays Dividends Later

May 12 • 

Bill Carter

How I Watched Jeff Gordon Master NIL 25 Years Before "NIL"

What Student-Athletes Can Learn from Jeff Gordon’s Pepsi Partnership

May 4 • 

Bill Carter

3

April 2025

Student-Athletes Answer 14 Questions about the Transfer Portal

Do they think it's Freedom, Chaos, or Something In Between?

Apr 20 • 

Bill Carter

1

The NIL Blueprint for Olympic/non-revenue Student-Athletes

Supporting athletes like Michelle Thao is the future - and it's got nothing to do with revenue sharing.

Apr 6 • 

Bill Carter

March 2025

Why NIL'S “Fair Market Value” Is Challenging

And what we can do to navigate it.

Mar 30 • 

Bill Carter

2

NIL/mba Announcement

Offer for newsletter subscribers.

Mar 18 • 

Bill Carter

2

NIL Collectives: From Chaos to Clarity

My guide to their past, present, and future.

Mar 16 • 

Bill Carter

14

Why We Continue to Get NIL Wrong

I don't often say this, but the media is to blame.

Mar 3 • 

Bill Carter

2

February 2025

Values-Driven NIL

5 steps DI Mid-Majors, DII, and DIII can take to build their NIL program.

Feb 21 • 

Bill Carter

3